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About
EXPERIENCE
Meta (Facebook)
New York & Singapore
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Ogilvy & TBWA\
São Paulo, Dubai, Kuala Lumpur & Hong Kong​
Ad Age
“Rafael proves that standout ideas don't require obnoxious budgets."
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Business Insider
"Sexiest Advertising Executive Alive."
BIO
New York based, award winning creative, leading teams globally.
I believe brands aren’t just about their names and logos, but the stories, the rituals, and the shared experiences they create. A brand is a promise. And a great brand is a promise, well kept. I blend instinct with data, heritage with rebellion, and craft with commerce to create campaigns that don't feel like ads. Earning mainstream media coverage and winning 100+ awards, including Cannes, D&AD, OneShow, Clios and Effies.
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